Reading: NBA Momentum Builds into the New Year as ESPN Hits Peak Popularity

NBA Momentum Builds into the New Year as ESPN Hits Peak Popularity

January 16, 2026

USA365

ByUSA365

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NBA viewership gains persist into the new year, with ESPN leading the surge in ratings. Sports Media Watch reports the network trending at a high, reflecting growing fan engagement and strong demand for basketball content.

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Author : Samuel Brown

Publish date : 2026-01-16 03:41:00

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